We met Kylee through the rebrand we were completing for Biggar Real Estate. She needed her own identity while maintaining the new visual standards of the team we had created. The team’s website had a rich and moody feel, with twilight photography and darker elements. Black, white, and grey being the primary colours of the new brand. Kylee wanted a lighter feel that reflected her personal style and tastes.
During our BRE rebrand, we planned for individual agent websites. We understood we needed to design a framework within which agents could express themselves and not feel stifled by the branding. This is an important strategy for maintaining loyalty to the team. Personal identity is a big reason why individuals leave a team. Something that we advise on regularly.
For Kylee, we chose lighter images and videos, applied a white background, and used grey rather than black for texture. The result was a website that upheld the new brand standards and reflected Kylee’s personal tastes.