Social media and email are by far the most cost effective means of marketing, and the leading tools of today’s generation. The problem is, in a market this busy who has the time to keep up? Here are a few social media tips and tricks to help grow your business, but if you still need some help, just ask— We work with realtors like you everyday!
1.) Stick to what you know
There are countless different social networks out there— If you’re short on time, pick the two you’re best at and stick with them. Facebook, Twitter, and Instagram generally yield the best results and are easiest to use.
2.) Post regularly
We can’t say it enough; Consistency and patience pays off. Leads that come through your social media channels are probably from friends or acquaintances. Posting good-quality content consistently will show that you’re up to date, industry savvy, and will keep you on top. if you don’t have the time get a pro like us to post and manage your social media for you!
3.) Keep your audience engaged
The biggest mistake we see are realtors selling too much. If you want to build a quality following and increase engagement, post industry and community related content—Not just your latest listing.
4.) Engage with others
Social media is a great way to build relationships with people and businesses you know of, but haven’t yet had the chance to meet face to face. Build your social networks, connections, and make yourself known in the community.
5.) Offer advice
Everyone has questions. Take some time to write a short post answering a popular question, or shed some light on the current conditions of the market.
6.) Learn to “target markets,” and use ads the right way
Facebook has an amazing advertising tool that puts your listing in front of specific buyers based on location, a range of interests, and demographics!
7.) Watch the analytics
If you don’t have Google Analytics or a website setup, give us a call. Analytics show you where your website traffic is coming from, this way you can tell if and what about social media is actually working for you. Our clients typically see more than 30-50% of there website traffic come from there social media channels.
Bonus: Regular email marketing is a hidden gem! We bet you have hundreds of email addresses and business cards stashed somewhere—Setup a monthly email campaign and make use of your database. There could be thousands of dollars sitting in your stack of business cards and contact list!
Want to get started but you don’t have the time? We manage social media and email marking for realtors like you every day! Check out some of our plans and pricing or send us a message.