Start your year off right and take your Social Media Marketing to a whole new level in 2018!
January is here and it’s time to set your social media marketing goals for 2018! You have probably thought of the obvious ones – such as increase your social media followers, add more people to your email list, generate stronger sales from social media and increase business in general – but what about setting goals more specifically to help you accomplish this and more? Having a strategy is the foundation of great marketing, and in today’s modern marketplace social media should be among your top marketing efforts.
If you’re ready to make 2018 your best year yet when it comes to social media look no further… these goals are designed to help.
1: Build the Right Social Media Marketing Team
I don’t recommend that the owner of the store be the same person who manages the store’s social media marketing. Why? Because you’re busy… and with few exceptions you are not a full-time social media pro. More likely, you have questions when it comes to social media. Because of this, I recommend you hire an social media manager. This should either be an agency (like ourselves at LYF Marketing) or a regular, paid member of your staff, who understands your business and can effectively market your services or products on social media.
2: Produce more video content
Video was big in 2017, and it’s only going to get bigger as we ring in 2018. Video is a great way to bring a face and personality to your business, actively engage with customers and grow your organic (free) reach on Facebook.
At LYF Marketing we’re taking a new approach to video content and production. Not only do we have our own video and content productions team, but we’ve invested in mobile studio and smartphone production tools to make producing video content fast, easy, and at a low cost. We can also provide all of the tools, tips, and tricks to help our clients produce their own video content on the go!
By advertising more video content, you can get even more reach and engagement for your business.
3: Start a business Instagram account
Instagram has been growing steadily for years now and is taking a bigger share of consumers time than ever. Instagram was used by 48.8% of all brands at the end of 2016, that number has grown to 70.7 this year, with top brands posting quality content 4.9 times per week.
- 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post
- Posts with at least one hashtag average 12.6% more engagement.
- Photos with faces get 38% more likes
- 33% of internet users between the ages of 30 and 49 use Instagram
4: Think Local
Social media is always looking for ways to help users discover businesses and events near them. Use this to your advantage by utilizing local targeting with your ads and sharing local content to engage users in your neighborhood. Facebook and Instagram allow you to enter your location and advertise to users within a certain radius that you control, so you can use social media marketing to drive real foot traffic.
5: Tell More Stories
Selling is out. Engaging is in. Use your social media profiles to tell your unique story.. the story that sets you apart from your competition.
Include plenty of photos of your team and customers, post engaging content like questions and polls and be sure to mix in fun and educational posts to break up any sales posts you may have. If customers can see the heart and soul behind your business, they’ll be more likely to buy from you.
6: Curate Your Content for Each Network
More and more customers are using products other than a computer – such as their phone or tablet – to access your social profiles and website. And no matter where they’re engaging with your brand, they want a good user experience despite what technology they’re using. When you upload graphics or files to social media, be sure to look at them on multiple platforms to make sure you can open them, they are easy to read, aren’t blurry, etc.
7: Record Your Goals for Accountability
You’ve probably heard of SMART goals (specific, measurable, achievable, relevant, time-bound), but one key aspect of reaching goals is simply writing them down. Writing down goals makes you 42% more likely to achieve them. And with that in mind… what goals do you have for the new year to help make your social media more successful?